EA’s Frank Gibeau is such a tease.
EA has announced new social features to Origin including achievements and challenges with a new UI.
EA is suing Zynga for ripping off The Sims Social and infringing the copyright of the The Sims IP with The Ville.
EA’s press conference fell a little flat compared to the rest (although we loved the Sim City presentations!) with its emphasis on sequels rather than fresh IPs, but that said we have to admit that these sequels look awesome nonetheless.