Women Buy More Games Than The Men Do
There are really women on the Internet.
The Entertainment Software Association (ESA) recently released a list of “essential facts” about the US games industry. One of those revelations was that 47% of gamers in the US are female, and 53% are male. Women aged 18 and above represent 30% of game consumers.
On the other hand, the target gamer demographic – teenaged boys – comprises just 18% of consumers.
We doubt the market back home is going to be anything like this, though. For one, local gamers generally prefer F2P (free-to-play) rather than P2P (pay-to-play) games. There are also certain games that have a stranglehold on the industry.
While there are chicks running around toting Blackshot guns along with their Bugis Street LV bags, they’re far and few between when compared to the guys.
Read up on more nifty facts about the American games industry here.