Nintendo Switch scores big in Japan

Nintendo is always big in Japan (Alphaville, get it? Ok, no.). Be it for the latest 3DS handheld iteration or Mario game, the Kyoto-based company commands big queues for almost all of their important product launches.

Will the Nintendo Switch launch today receives the same love and adulation from its home crowd? I happened to be in Sapporo, Japan, for a holiday and decided to see if that was still so. And also to see if it was possible to get my hands on a Switch at the Bic Camera store next to my hotel.

Just look at the queue at Bic Camera in Sapporo, where only around 30-40 units of the Switch consoles were made available for walk-in customers. The earliest customer was already in the queue since 6am, standing outside in cold winter winds (it was -2 degree celsius this morning). These were the lucky few, as the only way to be guaranteed of a set was through a pre-order program arranged by the store.

Another popular electronic outlet, Yodobashi Camera, also had all its pre-order stocks wiped out. Walk-in purchase was not even available.

The only available stocks were reserved for pre-order customers.

I had a quick check with friends living in Tokyo and Osaka, and was told that the situation was the same for both cities. It’s not a stretch to say that the Nintendo Switch is a huge hit here in Japan, and if you happen to be here over the weekend with the intention of purchasing a Switch, tough luck.

In the meantime, reception for the new console back home in Singapore has been overall positive, although it’s still relatively easy to get one. For instance, at Challenger:

Online retailer Lazada also has a healthy stock of the Switch, with a bundle set starting from S$599 onwards.

Our impressions of the console will be up in a bit, as we only got to have a hands on with a Switch today.

What about you? Will you be getting a Nintendo Switch?

Aaron Yip

Aaron Yip

Aaron Yip is an industry veteran with more than 15 years of experience. When not spending time on his gaming PC and consoles, he can be found in Hyrule solving ungodly puzzles and collecting gems.