Zynga Loses 25 Million Players In A Year
2014 is, thus far, turning out to be a rather lousy year for Zynga.
On April 23, 2014, it was reported that Zynga gained one million players in the first quarter of 2014. However, as compared to the first quarter of 2013, the social game service company has lost 25 million players.
A few months after having spent $527 million on NaturalMotion, Zynga announced that it has lost $61 million.
In Q1 our teams delivered a solid start to the year against our strategic frame of growing and sustaining our franchises, creating new hits and driving efficiencies. We have established a strong base for 2014 and believe we are pacing well for a year of growth.
-Don Mattrick, CEO
Mark Pincus, co-founder and ex-CEO of Zynga, is also stepping down as Chief Product Officer. As such, both Zynga co-founders – Pincus and Waldron – are no longer running the company. This is not much of a surprise, as in October 2013, Pincus said that he was “pretty bored with all the games”.
According to Shack News, Zynga will now be focusing more on mobile and midcore gaming.
Is the end of Zynga nearing, or will the company get back on its feet again? Only time will tell.