Nimo TV live streaming officially launched for SEA
Game streamers looking to break into the market can now turn to Nimo TV as an alternative. The Chinese-owned platform has officially launched its Southeast Asia service today, and is currently open to users in the Philippines, Malaysia, Indonesia, Thailand and Vietnam.
It’s the latest development after a June 2018 partnership between Nimo TV’s Huya and Tencent Games, meant to strengthen their overseas operations. (Tencent has also invested heavily in rival streaming platform, Douyu.)
Billed as China’s Twitch, Huya supports both gaming and lifestyle-related content with a similar focus on community interactivity through chat and virtual gifts. They even had a public backlash involving ride-hailing drivers, much like an earlier Twitch incident in the US.
Nimo TV for SEA places a greater emphasis on games and esports, with the app’s front page listing top-trending games from both PC and mobile. While it may not pull the same viewer numbers as Twitch just yet, it’s hard to overlook the fact that it serves a non-English audience in what has long been considered a prime esports region. That and it has Tencent, a titan of industry, keenly watching over it.
Expectedly, the platform is attempting to build an ecosystem involving not just streamers and viewers but also brand sponsors and celebrity players. On that front, they’ve already engaged esports teams such as Singapore’s Team Flash, Indonesia’s EVOS, and the Philippines’ TNC.