Dell shows off new gaming line-up at Plaza Singapura flagship store
The Dell flagship store hosted a ‘First Look Showcase & Gaming Event’ earlier this evening, highlighting the company’s ongoing commitment to PC. Key products unveiled were the new Inspiron 7000 and XPS 13 gaming laptops, both featuring updated hardware to attract gamers and professionals on the go.
Ray Wah, senior vice president for Dell’s consumer and small business products group, said that the company has seen market share growth for 18 consecutive quarters. The PC did not succumb under the looming shadow of smartphones and tablets, after all. In fact, he says that this year, the average selling prices for PCs have inched upwards – an unimaginable notion years ago.
“It’s really the customers that inspire us,” said Wah. “Our design philosophy is centered around where the customers are going.”
Inspiron 15 Gaming Laptop 7000
This 15-inch laptop sports Nvidia’s GeForce GTX1060 with Max-Q technology, paired with a 7th-generation Intel Core i7 processor and dual fans to tackle most, if not all, of your current gaming needs. The Full HD (1920×1080) anti-glare IPS display can be expanded with two additional 4k monitors via Thunderbolt 3, while a new 2×2 WiFi antenna and SmartByte software promises to improve network performance for gaming and video. There’s a quick-charge battery installed too, allowing you to hit 80 percent capacity within an hour. For storage and DDR4 memory, buyers will have multiple configurations to choose from.
The Dell Inspiron 15 Gaming Laptop 7000 (7567) is available now, with prices beginning at $1,599.
XPS 13 Laptop
If size is a concern then the updated XPS 13 may interest you. It’s the first to use Intel’s 8th-generation Core i7 processors, known as “Coffee Lake”, which combines with Dell’s Dynamic Power Mode to improve performance by up to 44 percent. It still sports the beautiful 13-inch Quad-HD (2560×1440) InfinityEdge display, with optional touch controls that are sensitive enough to detect pressure. It’s the company’s ace in balancing power and portability, all while managing to weigh less than 2 kilograms.
The updated Dell XPS 13 will be available by end October. No prices have been revealed as yet.
Alienware widens product range
The gaming subsidiary’s range of monitors and peripherals are up for display at the flagship store, so interested buyers may get the all-important hands-on time they need. There you’ll find their 25- inch 240Hz monitor, which we’ve already reviewed, in addition to gaming keyboards and mice. The monitor is available with AMD Freesync (AW2518HF) or Nvidia G-Sync (AW2518H), priced at $719 and $1,099 respectively. A 34-inch model will be available later this year.
As for those peripherals, the Advanced Gaming line represents the more affordable option. Mechanical brown switches (45g actuation, 60g tactile) and five macro keys line the $159 keyboard (AW568), whereas three on-the-fly DPI adjustments (200 to 5,000) and nine custom buttons make up the matching $69 optical mouse (AW558).
Those with deeper wallets may opt for the $199 Pro Gaming keyboard (AW768) if they’d like a dedicated volume roller, 13 zone-based AlienFX lighting options, and on-board memory. While it has the same mechanical brown switches, it bumps up the macro key count to 15.
The $149 Elite Gaming mouse follows the same feature-adding approach. It has 13 buttons, five DPI presets (100 to 12,000), interchangeable side modules, adjustable weights, on-board memory, and more.
Other than the 34-inch monitor, all of the Alienware products mentioned above are available now.
The Dell Exclusive Store can be found within Plaza Singapura’s new wing on level 4. It operates from 10am to 10pm daily.
Photos: Dell Singapore