Sales Report – How is your favorite Gaming Console performing?

Sony’s PlayStation 4 is the dominant console of this generation, as attested in a Venture Beat report back in March. But how much of that dominance is translated to sales in our little sunny island of Singapore?

Unlike the American, European and Japanese markets, where independent researchers such as IHS Markit and GFK work with most major retailers and other supply chains to track hardware and software sales numbers, which are in turn made accessible to the press (mostly, anyway), such information aren’t publicly available for Singapore and other Asia-Pacific markets.

But now thanks to Lazada Singapore, who have shared percentage sales data with us, we have some indication. There are a few things to note:

• Lazada Singapore do not release actual sales numbers. So we have to make do with a “%” of the sales performance of each major consoles, instead of actual sell-through numbers.
• Data is only from January 2017 till end May 2017. Moving forward, we will do monthly updates.
• Although the information is only coming from one local (albeit a major one) sales source, the data does follow the consoles’ sales trend in the market as observed by us.

Hardware Sales (Lazada Singapore) – May 2017

If you are keen to know just how each of the major consoles performed last month, here’s a breakdown.

The PlayStation 4 (both standard and Pro versions) leads for the month of May, with the Nintendo Switch coming in at a little more than a distant second. The D99 Retro is an interesting surprise entry here, and you can’t argue that Singaporeans love their cheap retro (and some might say, bootlegged) gaming fix.

Xbox One‘s (both standard and S versions) dismal sale is not limited to Lazada Singapore, as checks around popular local retailers also reported extremely slow pick-ups for the Microsoft console.

Here are the Lazada Singapore’s Top 5 Selling Games for May 2017:

1. (NS) Mario Kart 8 Deluxe
2. (NS) Legend of Zelda: Breath of the Wild
3. (PS4) Persona 5 (Joint #3 and #4)
4. (PS4) FIFA 2017 (Joint #3 and #4)

Hardware Sales (Lazada Singapore) – January to May 2017

Here’s the breakdown of the percentage of hardware sold in Lazada Singapore from January till May 2017.

Overall, the Nintendo Switch is the top selling console of 2017 for Lazada Singapore to date, having had an enormous strong showing since its launch in March. Many retailers were regularly selling out their stocks too. Not far behind is the PlayStation 4 (both standard and Pro versions), at just 1% behind the Switch. Now, considering that the PS4 is already in its 4th year, that is still a very consistent and strong sales performance. It will be interesting to see if the Nintendo Switch can maintain this slender lead by the end of this year.

On the green side of the fence, the Xbox One is facing a very disappointing 2017 so far. The console placed last at 3% and is even behind the Nintendo Classic Mini (which, to be fair, had seen a surge in demand when Nintendo ceased production for it). What the Xbox One needs isn’t just a more visible presence at retail, but also a stronger lineup of first and third-party games. Electronic Arts and Activision, once the company’s staunchest partners, have swung their allegiance to the PlayStation camp.

It will help too, if Microsoft has a clear and defined game plan to lure more Japanese-made games onto its platform, which are immensely popular even among Asian English-speaking gamers. It’s sad for Xbox One owners to see the previously PS4-only Disgaea 5 making a cross over to the Nintendo Switch, skipping past their console altogether.

And here are Lazada Singapore’s 3 Best Selling games for 2017 so far:

1. (NS) Mario Kart 8 Deluxe
2. (NS) Legend of Zelda: Breath of the Wild
3. (PS4) The Last of Us Remastered

(Source: Lazada Singapore)
(Feature image source: The Daily Dot)